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Honda Brio MPV In India Expected: Early 2014
Rs. 7 lakh
Quick Details of the   Honda Brio MPV To CarKhojo, India's most popular auto portal.

Honda Cars India Limited, a subsidiary of Japanese auto maker, is a renowned name in the Indian car market. The company manufacturers passengers vehicles in India and has been appreciated by critics for manufacturing quality vehicles. Honda operates with two manufacturing facilities in the Indian auto market, one at Greater Noida in Uttar Pradesh and the other at Bhiwadi in Rajasthan, which have a combined annual production capacity of 1,50,000 units.

Presently, the company produces 5 models for the Indian buyers, which are Honda Brio, Honda Amaze, Honda City, Honda Accord and Honda CR-V. The wide sales network and distributorship spread across different parts of the country has helped Honda emerge as one of the leading auto makers in India. It has 154 dealerships that are situated in 98 cities. In addition, the pre-owned car division of Honda named Auto Terrace has been gaining prominence amongst the customers for providing reliable services for purchasing or exchanging old cars. For rendering quality services to its customers, the company has received many accolades from leading institutions.

Recently in the Indian car market a new segment is garnering the attention of a large number of buyers. Low cost MPV (Multi-purpose Vehicles) is a segment that has been on the rise in the Indian car market for a while now. The demand for vehicles in this segment is increasing as they are spacious, comfortable, powerful and comes at a reasonable price. Some of the main players of this segment are Maruti Suzuki Ertiga, Mahindra Xylo, Renault Duster and Ford EcoSport. Honda seeing the rise in demand, has also planned to enter this segment with the launch of the Honda Brio MPV. Based on the Brio platform, which is considered to be a huge development by Honda in the Asian market, this car will be a budget MUV which is expected to be launched in the Indian auto market by next year. The Brio platform has been a revelation for Honda, triggering a great response and resulting in the success of all vehicles based on it.

Honda is stepping up the ante in the Indian car market by making plans to launch the Brio based MPV. This can be widely associated with the success of the Honda Amaze, a compact sedan that received massive pre-bookings. The sales of the Amaze triggered an aggressive move by the Japanese auto maker, which involved the introduction of a Brio-based MPV that will cater to markets in Asia, such as Indonesia, Thailand and India. It will be manufactured at Honda Prospect Motor, an Indonesia subsidiary of the parent firm. The time frame of the car's introduction in the Indian auto market is not definitive at the moment. Coming to competition, the Honda Brio MPV will be competing with the likes of Mahindra Xylo, Maruti Suzuki Ertiga and Nissan Evalia.

Although, Honda has not made any official announcements regarding the launch of the Brio MPV, it has released the sketches of Brio-based MPV car in Indonesia. In an event that was tagged as LMPV( Low Multi-Purpose Vehicle), Honda unveiled its plans regarding the MPV car it is making. While giving speech at the event Jonfis Fandy, Marketing and After Sales Service Director was quoted as saying “Consumers in Indonesia had the honour to be the first time the world saw live performances Honda LMPV Concept at Indonesia International Motor Show starting on 19 September 2013. We believe this model will be a new option that can compete with models in its class." Clearly, the aim to compete in the compact SUV segment be sensed from the statements made by its officials.

Apart from this segment, Honda also has plans of introducing a host of other new models in the Indian car market. Along with the Brio MPV, Honda is expected to launch diesel versions of Jazz and City, and the diesel variant of Brio by the end of 2015.

This Brio-based MPV is expected to make its debut in Indonesia and will be showcased at the 2013 Indonesia International Motor Show. The car market in Indonesia is quite lucrative and has certain similarities to the Indian market in terms of demand and potential of revenue generation. In fact, it has been seen in the past that a car is launched in India after being introduced in Indonesia, the most recent example being the Honda Amaze. There is a clear cut reason for Honda wanting to launch the MPV in markets like Indonesia and India. Indonesia, in particular, is a market with a great affinity for MPV's, which can be sited as one of the reasons why it will be priced aggressively. According to sources, Honda is expected to adopt a pricing strategy that will be similar to the one it adopted for the Amaze. Also, it is a possibility that Honda Brio MPV might be launched earlier as the firm has stepped up the speed of development.

Industry experts feel that the design, structure and interiors will be quite similar to other cars in the same segment. Honda is expected to be extra careful about the spaciousness of the car as it is one of the most important factors that lures buyers in India. The Honda Brio MPV will be based on the Earth Dreams diesel technology, which was used in the Amaze, as well. This technology was conceptualised and executed by Masanori Hashimoto, who is expected to lead the Indonesian Research and Development team.

Talking about the competitors, Mahindra Xylo is a car that has enjoyed a lot of success in the Indian car market. It is spacious, has a good road presence and most importantly, gives value for money. Xylo works great as a long distance vehicle, which makes it an ideal car for driving on highways. The Honda Brio MPV will have to offer something higher in terms of performance, fuel efficiency and power in order to give Xylo a run for its money.

Maruti Suzuki Ertiga, priced below the Toyota Innova, is another car in the segment that has enjoyed a lot of success in the Indian market. It has a monocoque structure and is based on the traditional body-on-frame concept. The Ertiga provides great comfort to the driver and the passengers alike due to its spaciousness. It is a suitable vehicle for a family that includes children, who are likely to feel quite comfortable in the third row. Maruti Suzuki has several variants like LXi, LXi CNG, LDi, VXi, VXi CNG and ZDi among others.

In other international markets, the Honda Brio MPV will also get competition from the likes of Toyota Avanza, Daihatsu Xenia and Suzuki Ertiga. The Toyota Avanza has a splendid exterior design along with powerful performance, comfort and spaciousness. Currently, being sold in the Thailand market, the Toyota Avanza is expected launch in the Indonesian car market soon. Industry experts feel that the Honda Brio MPV will give fierce competition to the Maruti Suzuki Ertiga.

Engine & Specification of Honda Brio MPV

Unlike Maruti Suzuki Ertiga, which suffers from a power lag having an unimpressive displacement of 1248 cc, Honda's Brio based MPV will be powered with a strong engine. It

will be available in two variants, one petrol and one diesel engine. The diesel variant is expected to be powered by a turbocharged 1.5 litre Earth Dreams diesel engine. The i-VTEC petrol variant will have an engine capacity of 1.2 litre, generating an output of around 88 bhp at 6000 rpm and torque of 109 NM at 4600 rpm. Honda Brio MPV is expected to good driving dynamics and improved engine efficiency. It is being said that the performance of the Brio MPV will be the combination of power and fuel efficiency, something what all car buyers wish for.

Performance of Honda Brio MPV

The performance of a vehicle mainly depends on the applied technology and the engine configuration. Honda Brio MPV works on the Earth Dreams diesel technology, which is intended at providing fuel efficiency along with keeping in mind the environmental impact. It is an enhancement of Honda's VTEC (Variable Valve Timing and Lift Electronic Control System) technology. Variable Timing Control (VTC) is used in this engine along with measures to facilitate reduction of extensive friction. According to a few sources, many believe that the Honda Brio MPV will have a higher fuel efficiency than that of competitors like Avanza and Ertiga.

Exterior of Honda Brio MPV

As seen in the official sketches released by the company, Brio MPV sports a edgy look and has a comparatively low roof line to what is given in other cars. The aggressive styling of the car can be seen in the front end, which has elongated headlights that bear resemblance to the one provided in Brio. The chrome grille placed on the radiator lends a stylised character to the car. For air intake, the front and rear bumpers contain large gaping inlets. At the rear, the wheel arch along with edgy creases gives a much more dynamic look to the car as compared to the front end. Furthermore, the car sports a D pillar shape, which can been seen over the shoulder line of the body. However, it will be interesting to see to what extent the car resembles with the sketches shown by the company.

Interior of Honda Brio MPV

Honda is likely to keep its reputation for cars with excellent interiors intact while designing the Brio MPV. The Japanese car maker is known across the globe for its interior packaging, which can be seen in its latest models like Brio, Jazz and Amaze. Although not much has been said about the interiors of the car but it is speculated that the dashboard given on Brio is likely to be provided in its MPV version. While space given inside the vehicle is expected to be quite similar or better than what is offered in the Maruti Suzuki Ertiga, it is said that Brio MPV will have a a large boot area despite the presence of three rows seating arrangement.

Safety Featuresof Honda Brio MPV

Industry experts say that the cheapest variant of the Honda Brio MPV will come with reduced features. However, the top version is like to be loaded with several features, such as ABS brakes EBD, entertainment equipment and automatic air conditioning to name a few. The Honda Brio MPV is expected to share a lot of its soft components with the highly successful Amaze. Some of the features that, in all probability, will be carried forward include dashboard assembly, seats, glass panels and front doors.

When it comes to providing vehicles that are powerful, durable and comfort oriented, the name of Honda has propped every time. With the launch of Brio-MPV, the company seems to be pulling up its socks in the MPV segment, which has recently found a large number of potential buyers. As compared to its nearest rival Maruti Suzuki Ertiga, Honda's car scores high as compared to the former. With sportier look, strong engine performance combined with Honda's excellent marketing skills, this car will surely give a fierce competition to Maruti Suzuki Ertiga. However, the most important factor for determining success in the Indian car market has been the pricing of the vehicle. Considering the example of Honda Jazz, which was a decent car but due to its high price it did not find many takers, Honda needs to price this car accordingly to Indian car buyers sentiment in order to establish its MPV.

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Car Detail
Brio MPV
Fuel Types
Rs. 7 lakh
Body Type
Diesel variant to be powered by a turbocharged 1.5-litre Earth Dreams. The petrol variant will be equipped with 1.2 litre, i-VTEC engine churning out 88 bhp at 6000 rpm and torque of 109 Nm at 4600 rpm.
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